We believe we can build a primary care system that puts patients at the center of their care and improves the health of all Americans. We can create an America where Health is Primary, a place where:

  • Doctors and patients work together in true partnership;
  • Doctors have long-term relationships with their patients and see and treat the whole person;
  • Technology supports and fosters the connection between doctors and patients;
  • Everyone has access to a primary care home where most, if not all, of their health needs can be met and a coordinated medical neighborhood that provides additional care when needed;
  • Prevention and health promotion are as important as treating disease;
  • Doctors are working in partnership with community leaders to address individual and population health;
  • Health disparities are reduced by increasing access to primary care; and,
  • Financial incentives line up with good care and better health outcomes.

See more at: – view and share stories, access tools and resources, and become an active champion of primary care.


Health is Primary launches “Focus on Health” initiatives to highlight the important role primary care and the support of a family physician can play helping patients prevent disease and promote health.

Focus on Mental Health (May 2016)
Mental health issues are frequently unrecognized and even when diagnosed, are often not treated adequately. Family physicians are often better able to recognize mental health problems and provide interventions because they treat the whole family. Family physicians are also able to treat individuals who would not access traditional mental health services because of the social stigma associated with mental illness.
Click here for additional information and infographics.

Focus on End of Life Care (March 2016)
The end of life is not a phase of life any individual wishes to think about, but care during this time is critical. This section highlights information about how your primary care provider can help you and your family through the often difficult, but important process of end of life care, including preventing or relieving suffering as much as possible.
Click here for additional information and infographics.

Focus on Smoking Prevention & Cessation (November 2015)
Quitting smoking can at times seem impossible but it is necessary for your health. Smoking can cause both immediate and long-term health issues and affect those around you through secondhand smoke. It isn’t easy to stop smoking, but it is important to come up with a plan that works for you and to stick with it. Your primary care doctor can be an effective partner in helping you quit because he or she knows you and your lifestyle.
Click here for additional information and infographics.

Focus on Immunizations (August 2015)
Your primary care doctor is an important resource for questions you may have about vaccine safety, and for keeping you and your family up-to-date on vaccinations. Regardless of age, we all need immunizations to help keep us healthy. Receiving all CDC-recommended immunizations on time is crucial to protecting yourself and others against serious and sometimes deadly diseases.
Click here for additional information and infographics.

Focus on Chronic Disease Management (May 2015)
A significant portion of the sickness and early death associated with chronic disease can be attributed to four behaviors:  lack of exercise, poor nutrition, tobacco use and excessive alcohol consumption. These are unhealthy behaviors that can be changed. A growing body of evidence shows that chronic medical conditions are best managed in a primary care setting. In areas of the country where there are more primary care providers per person, death rates from chronic diseases like cancer, heart disease and stroke are lower and people are less likely to be hospitalized.
Click here for additional information and infographics.

Focus on Fitness and Nutrition (January 2015)
When it comes to nutrition and exercise, there is no shortage of fads. But the facts remain the same: most of what makes us healthy results from the choices we make each day. Patients with access to primary care can get ongoing, fact-based guidance about their nutrition and exercise—and the support they need to create life-long, health habits.
Click here for additional information and infographics.

Health is Primary – Seattle City Tour

See what happened when Health is Primary kicked off their campaign in Seattle on March 19th, 2015.



Family Medicine for America’s Health

Making Health Primary eBook

Promise of Primary Care – Infographics

Health is Primary Promotes Monthly Themes in Primary Care. As part of the website re-launch in May 2016, the Health is Primary campaign has created a print and digital calendar that highlights a specific topic of the month in primary care.  The calendar provides key dates, sample tweets, stats around the topic of the month and content that can be shared through social media. Campaign advertising and posters are available in .pdf format and can be customized with practice and chapter logos. The calendar is available here, or in the monthly toolkit on the Act page.

Topics for the remainder of 2016 include Mental Health (May), Fitness and Nutrition (June), Chronic Disease (July), Immunizations (August), Healthy Aging (September), Primary Care (October), Caregivers (November), Patient-Centered Care (December).